Importing into the UK: guides & reference

Everything that sits alongside the duty rate: how import VAT works and which goods are zero-rated, when excise duty applies, which goods need a licence, how Incoterms decide who pays, the origin rules that unlock preferential rates, and the checklist to work through before your first shipment. All of it on this page.

Import VAT is charged on the landed value of the goods — the customs value plus customs duty, any trade remedy duty, excise duty, freight and insurance. It is separate from customs duty and is usually recoverable if you are VAT registered.

The three rates

RateLevelWhen it appliesExamples

Food — what is zero-rated and what is not

Food is the most commonly misunderstood category. The test is generally whether the item is a basic food for human consumption, or a snack or catering item.

GoodsVAT treatment

Children’s clothing & footwear

Zero rating depends on the size of the garment, not who wears it. The usual test is that the item is sized for a child under 14.

GoodsVAT treatment
Recovering import VAT. If you are VAT registered, import VAT is normally recovered on your VAT return. With Postponed VAT Accounting you account for import VAT on the return rather than paying at the border, which helps cash flow considerably. See the importer checklist.

Excise duty

Excise duty is charged on alcohol, tobacco and hydrocarbon oils in addition to customs duty and VAT. Excise is part of the VAT base, so it increases the VAT you pay as well as the duty.

GoodsHow duty is chargedNote
Alcohol duty reform. Since 1 August 2023 UK alcohol duty has been charged by strength across all categories, with small producer relief and draught relief. Rates change at Budget, so always confirm the current rate at the time of import.

Licences, permits & import controls

Most goods need no licence. Where they do, the requirement is driven by the commodity code and is shown as a measure in the UK Trade Tariff lookup. These are the main regimes.

RequirementGoods affectedIssuing authority
Check the code first. The quickest way to see whether a control applies to your goods is to look up the commodity code in the UK Tariff tool and read the Licensing requirements, Prohibitions and Import controls sections of the result.

Incoterms 2020

Incoterms define where risk passes and who pays for carriage, insurance and customs clearance. They matter because they decide the customs value you declare — and therefore the duty and VAT you pay.

CodeNameWhat it means
Watch the value. Under CIF and similar terms the freight and insurance are part of your customs value, so duty and VAT are charged on a higher figure than the invoice alone. Under EXW terms the freight costs you arrange are also included in the customs value.

Importer checklist

The ten things to set up before your first commercial shipment into Great Britain.

ItemWhat it isWhere to get it

Rules of origin & international VAT rates

Check a duty rate →

How preferential origin works

Your goods pay the third-country duty unless they qualify for a preferential rate. To qualify, the goods must originate in a country or territory covered by a UK trade agreement or scheme — and you must be able to prove it.

  • Wholly obtained goods — grown, mined or born in the country — qualify automatically.
  • Sufficiently worked or processed goods qualify if they meet the product-specific rule for their heading, usually expressed as a change of tariff heading or a maximum percentage of non-originating materials.
  • Proof of origin is normally a statement on the invoice for lower-value consignments, or a certificate of origin or supplier’s declaration for larger ones.
  • Keep the evidence. HMRC can ask for it for up to four years after import.

If you cannot prove origin, the third-country rate applies. It is usually cheaper to pay the duty than to use an unprovable preference and face a later assessment.

UK trade schemes

The UK operates a Developing Countries Trading Scheme (DCTS) with enhanced preferences for around 65 countries, and a separate network of free trade agreements. Check whether your supplier’s country is covered before assuming a zero rate.

Binding rulings

If you import the same goods repeatedly, a Binding Tariff Information (BTI) ruling fixes the classification for three years and removes the risk of a later reclassification.

Indicative VAT rates worldwide

Headline standard rates for reference. VAT and excise are national taxes and are not set by the EU or the WCO; rates change at Budgets, so confirm the current rate before relying on it.

Country / territoryStandardReducedNote

Table compiled from published government sources. Rates shown are headline standard and reduced rates and do not include zero-rated or exempt categories.